Danny Sullivan
There are a lot of steps in producing a film or video of any kind. We have pre-production, where all the equipment and parts of the video are gathered together. Then we have the process of recording and producing the film. The post-production involves putting all the pieces together in a smooth flow and finally releasing the content. Post-production services involve editing, animation, and putting special effects in the content where it is required. This step is the most crucial since this is the last part before the film or video is released for the world to see. Hence you need expert professionals to work on the post-production work.
These services are offered by either production companies or video agencies. It is your job to choose an enterprise that is experienced in post-production and will assure you of the best outcome after all the editing has been done. Therefore conduct thorough research on the agencies and plan a realistic budget for the same.Let us now look at the different kinds of post production services available:
- Editing – Editing is essential to cut off all the unnecessary or extra parts, both visual and auditory, from the content. You need to make sure the film or video is flawless by the time everything is finished and does not contain any glitches of any kind. Hence an expert needs to handle the editing part.
- Colour correction – While the production is in the process, you need better lighting to make sure everything is visible. However, on-screen, the uneven lighting can create a disturbance in the flow and reflect harshly. Hence colour correction is conducted to even out the hues in the film. Since it is different to view something in real life and then on screen. Moreover, shooting at different locations may have different effects that can be merged via colour correction.
- Visual effects – Imagine a fantasy or science-fiction film. Many things in these films are not real, right? Yet they still feel real. This is because of the excellent visual effects created while editing. It is also an important part of post-production and may enhance the look of the content altogether. Even if it is not a fantasy or science-fiction movie, visual effects make the whole content more aesthetically pleasing and may appeal to the audience.
- Animation – This is an optional service that production companies offer for content. It involves a rapid succession of sequential images, hence creating an illusion of motion. It gives characters a sense of reality because of the smooth flow of the motion. Nowadays, a lot of content consists of animated media and this service can be useful to consider. But make sure that the animators have experience in this area.
These are the services used in the post-production department before the distributors responsible for streaming the content take over.
